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How to sell storage using a consultative approach

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According to the Solar Energy Industry Association (SEIA), one third of new residential solar PV systems in the U.S. will be coupled with energy storage by 2025. Even today, more than 70 percent of solar installers are already offering storage – but many of them still struggle to convert buyers successfully. If you’re thinking about adding storage as a service offering for the first time – or simply trying to fine tune your current process – this webinar is for you.

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How to sell storage using a consultative approach

According to the Solar Energy Industry Association (SEIA), one third of new residential solar PV systems in the U.S. will be coupled with energy storage by 2025. Even today, more than 70 percent of solar installers are already offering storage – but many of them still struggle to convert buyers successfully.

In this pv magazine Webinar, participants will be walked through a step-by-step process for successfully pitching storage to a prospective buyer with Aurora Solar’s storage expert, Kenneth Williams. He’ll share how to find a buyer’s battery storage requirements, address their objections, and model a system for them that best meets their needs and closes the sale. If you’re thinking about adding storage as a service offering for the first time – or simply trying to fine tune your current process – this webinar is for you.

pv magazine Webinar content

  • Discovery questions to ask to find your buyer’s needs
  • How to handle objections to keep the storage sale moving forward
  • How to model a storage system and create a storage proposal
  • Q&A session

We look forward to you joining the webinar and the discussion with Aurora Solar’s experts!

Questions can be submitted beforehand or during the webinar through a chat window. Erica Johnson, managing editor of pv magazine, will be the moderator of this webinar.

Registration for this pv magazine Webinar is free of charge.

Speakers

Kenneth Williams, Customer Success Manager, Aurora Solar

Kenneth has a demonstrated history of working in the renewables and environment solar industry. Skilled in contract negotiations, customer success, sales & marketing, environmental awareness, and management. Strong sales consultant professional & customer success manager with a B.S. Environmental Studies & minor in Aviation focused in Energy, Environment, and Natural Resources Law from San Jose State University.

Moderators

Erica Johnson | Managing Editor, pv magazine

Erica Johnson is the managing editor at pv magazine, leading the global editorial team and solar+storage content. Johnson has more than a decade of experience working in the PV industry, supporting the energy transition across the public, private, academic, and non-profit sectors.

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