Kingsley will report directly to Jifan Gao, Trina Solar's Chairman and Chief Executive Officer and will be responsible for leading the global sales, marketing and product management efforts. He will also help to further develop the Company's global commercial presence and achieve a sustainable global leadership position in the solar space.
Kingsley brings to Trina Solar more than 20 years of extensive global business operations and marketing experience from the world's largest technology firms. Prior to joining the company, he served as a Senior Vice President and Head of ABB Robotics' business unit based in Zurich. Before that, he was the Chief Marketing Officer at GE Sensing & Inspection Technologies and a member of GE's corporate marketing council.
"The creation of the Chief Commercial Officer role will accelerate our growth in global markets and demonstrates the Company's commitment to elevate and align its organizational capabilities to deliver innovative market-driven solutions," said Jifan Gao. "By optimizing our product management, market segmentation and commercial execution processes, we will enhance our customer service offerings across expanding markets and distribution channels worldwide to help Trina Solar achieve market share growth in 2011 and beyond."
"Mark brings a wealth of talent and experience, which will further enhance our sales and marketing team capabilities, and solidify and strengthen our position as a leading solar player. He adds rich international and multinational organization experience, plus a commercial process excellence background to our leadership team."
