As of January 1, 2011 ESEI Solar will distribute PAIRAN tracking systems in Canada. PAIRAN trackers are currently the only tracking systems available with full UL and CSA certification. Previously, these certifications were only available for individual components, but the PAIRAN SF tracking systems (ranging from SF-10 to SF-60) have now been certified for use as complete systems.
For marketing and distribution efforts in the United States and Canada, this important stepping stone will give PAIRAN systems the best possible footing, according to Peter Fleitmann, Head of International Project Sales. "Without official safety approval, it is essentially impossible to get a product listed by American or Canadian dealers."
ESEI Solar and PAIRAN will broaden their cooperative marketing efforts and have agreed on a number of joint activities, such as the co-branding of ESEI and PAIRAN across all respective marketing activities, beginning with websites, monthly press releases submitted to edition houses with headlines such as "UL-listing for PAIRAN systems in the USA", ESEI Solar distributes PAIRAN and "PAIRAN SunControl now available with ESEI Solars PlantMinder.
With a joint presence planned for a series of important international trade fairs, PAIRAN and ESEI Solar will both profit from the effects of this cooperative marketing undertaking, sharing both costs and know-how.
