According to the figures from EuPD Research, the German market for home storage systems grew significantly from 45,000 to 65,000 systems sold in 2019. The leading manufacturers have contributed to this growth to varying degrees. Therefore, the ranking of the providers has changed significantly. SENEC advanced to third place with a growth rate well above the market average. In doing so, the company has continued on the successful course it had taken following the takeover by EnBW Energie Baden-Württemberg AG in 2018, one of the largest energy supply companies in Germany and Europe.
“Together with EnBW, we have set the right course,” says Jaron Schaechter, Managing Director of SENEC. “The successful market launch of the new SENEC.Home V3 hybrid storage generation and the complete SENEC.360 ° range were important factors for our great success last year. What is decisive for our growth, which is far above the market, is the trust and commitment of our specialist partners, who sell and install our solutions with competence and passion. ”
Growth continues unabated in the current year
SENEC continues on its successful course in 2020 and has increased the pace of growth yet again. Despite the effects of the corona pandemic, the 750 SENEC specialist partners in Germany set new installation records almost every week in the first quarter of this year. Not least thanks to the “Made in Germany” production, SENEC and its suppliers have succeeded in expanding production and supplying the specialist partners with PV modules and storage systems for their installation orders. The order books of the specialist partners and the company are already well filled until autumn.
“We will continue to develop and bring innovative products with high customer benefit to the market”, says Jaron Schaechter. “This is how we keep delivering new arguments for SENEC to our specialist partners.”
52-gigawatt cap must fall!
The company sees the irresponsible political tug of war at the federal level as a threat to the entire industry in Germany. So far the limitation of the expansion of photovoltaics to 52 gigawatts of installed capacity laid down in the Renewable Energy Sources Act (EEG) has not been cancelled, although the Federal Cabinet decided to abolish this cap in autumn last year. This hesitation jeopardizes the positive development of the entire solar and storage industry as well as the government's climate targets.
“The promise to cancel the 52 GW cap must be kept, and quickly,” says Jaron Schaechter. “Otherwise there is a risk of economic damage and loss of jobs – in an industry that can survive the corona crisis reasonably well.”
