Eco Branding, a boutique integrated marketing communications firm that specializes in clean technology, is publishing the first Solar Marketing Outlook industry report.
The report will help companies optimize their online and social media platforms with a thorough analysis of current trends and successes in the industry. Companies will be able to utilize the detailed report to stem growth at the company level, which will ultimately enhance the quality of solar and cleantech marketing.
The 2014 Solar Marketing Outlook report was created to give solar companies unique insight into how their competitors are spending marketing dollars. The study surveyed and interviewed hundreds of clean technology professionals across the United States.
"There is an abundance of marketing data available to companies, but very little data that is hyper specific to the solar industry," said Eco Branding CEO and founder Jake Rozmaryn. "If this industry wants to be successful, solar firms will need to pay more attention to innovative marketing strategies. This is essential for continued success and maturation. We hope this report is a step in the right direction and encourage industry feedback for the second edition."
The 2014 Solar Marketing Outlook report is available online.
