Michael Heck, the new vice president of Marketing and Sales at DEGERenergie, brings many years of experience in marketing, product development, human resources management and developing sales organizations to his new function. Before joining DEGERenergie, he was responsible for human resources, business development, development, product management and international sales as a senior manager of an IT company. Before this, he had worked for many years in senior management positions in the IT business, among others at Hewlett-Packard, as product marketing manager for multifunctional products and document management software in Europe, the Middle East and Africa (EMEA).
The tasks of Michael Heck at DEGERenergie will include the structuring and adjustment of the expanding company to changing market conditions due to the branch finally growing up. In particular, this involves strategic cooperation with the management with respect to the future orientation and commitment of DEGERenergie in different countries and regions of the world.
DEGERenergie is the leading manufacturer with the worldwide largest product portfolio for single and dual axis solar tracking systems. It is a great pleasure and honor for me to work for this company, which is the clear market leader for solar tracking systems, with more than 35,000 installed systems worldwide. Setting up the company together with the directors to look forward to sunny prospects, in both senses of the word, is a real challenge and an exciting task. All the more so since this market is still very young, and the prevailing circumstances can change extremely fast. This requires foresight, structured planning and, where necessary, fast and flexible reactions to changes in the market. From my perspective, this and the companys technological superiority are the strengths that have transformed DEGERenergie, as a medium-sized company, to one of the recognized players on the world market. We want to continue expanding this position.
Gerhard Ginter, the new area sales manager for Canada, USA, Spain and Greece, is a trained toolmaker and certified export economist. He worked for many years in senior positions in the fields of technology, sales, product and corporate development for an international manufacturer in the sanitary sector. There, he set up the distribution branch in Finland, looked after the subsidiaries in Scandinavia and implemented practice-oriented solutions for customers abroad. Gerhard Ginter has also worked for spells in the Baltic states, the UK, Italy, Australia, Brazil, Russia, the USA, Japan and China.
This work entails a far-reaching intercultural tolerance. This tolerance and openness is in my experience an essential factor in the international success of a company. My studies to become a certified export economist at the Export Academy Baden-Württemberg, in conjunction with accumulated expertise in technology and sales is, in my opinion, the optimum precondition for working as Area Sales Manager for DEGERenergie and for its customers.
At DEGERenergie, Gerhard Ginter is responsible for installing the organizational structure of the international branches in Canada, USA, Spain and Greece, and is also responsible for setting up production capacities abroad. Artur Deger, managing director of DEGERenergie commented: We are changing course from traditional export towards becoming a globally oriented company. This, along with the associated growth, creates considerable challenges in terms of planning, organization and company culture. We are very pleased that in Michael Heck and Gerhard Ginter we have now found two proven experts.
