What catapulted solar to massive growth 14 years ago was a move beyond the “techie” and “greenie” niche markets of the 1980s and 1990s and into the mainstream, driven by consumer demand for energy bill savings and reliability (think the Enron debacle in the United States). Storage now needs its own transformational program if it hopes to move beyond the “prepper” and “shaver” niche markets it occupies today.
Bernadette Del Chiaro, executive director, California Solar & Storage Association (CALSSA)
Image: CALSSA
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